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IMAX - Maximum Immersion

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The creative team on this project continued tweaking and finessing the line even as we moved from storyboarding into production.

After 2 days of plunging into 5 cinematic genres on set, the line became obvious. What sets IMAX apart? Maximum Immersion.

Director: Remington Butler

Copywriters: Eli Wright, Remington Butler

DP: Tanner Jackson

Art Directors : Sav Chapple, Charlotte Ward, Annie Kate Cutler,

 Producers: Myself, Lucy Nielson, Alex McBride

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