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Creative
IMAX - Maximum Immersion
The creative team on this project continued tweaking and finessing the line even as we moved from storyboarding into production.
After 2 days of plunging into 5 cinematic genres on set, the line became obvious. What sets IMAX apart? Maximum Immersion.
Director: Remington Butler
Copywriters: Eli Wright, Remington Butler
DP: Tanner Jackson
Art Directors : Sav Chapple, Charlotte Ward, Annie Kate Cutler,
Producers: Myself, Lucy Nielson, Alex McBride
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